Tapping into PNG's Rugby League Market: A Missed Opportunity for QRL
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The Queensland Rugby League (QRL), through the Intrust Super Cup, has significant untapped potential in PNG—a country where rugby league is not just a pastime but a national identity. While the PNG Hunters serve as the country’s only representative team in the competition, the current structure severely limits fan engagement and commercial growth. A more inclusive and accessible broadcasting model, combined with strategic investment in regional infrastructure, could transform the Intrust Super Cup into a household name across PNG. Wynnum Manly Seagulls building bridges through rugby league — proudly donating their former playing jerseys to a local Port Moresby team during their recent visit to Papua New Guinea. A great gesture that deepens ties between QRL clubs and PNG’s passionate rugby league community. Currently, only PNG Hunters games are broadcast in PNG, and even that comes with restrictions. TV Wan, owned by Digicel Pacific, offers the games exclusively through its entertainmen...