Rugby League and Australia’s Soft Power Advantage in PNG
By Bernard Yegiora Why might Papua New Guineans welcome Australian mining investment while expressing reservations about Chinese investment in the same sector? And what does rugby league have to do with that difference? These questions connect our research on Ramu NiCo with Australia’s use of sport in its relationship with PNG. My argument is that rugby league gives Australia a powerful resource for building attraction: an existing emotional connection that investment and diplomatic statements alone cannot easily reproduce. What our Ramu NiCo research tells us In our 2025 Australian Journal of International Affairs article , Denghua Zhang and I examined local perceptions of Ramu NiCo’s corporate social responsibilities. Our research involved 513 survey participants—413 Divine Word University students and 100 people surveyed around the Madang town market—and 44 interviews. The comparison was striking. Among market respondents, 79% opposed further Chinese investment in PNG’s mining ...