Will Chinese Sponsors Be Welcome When PNG Joins the NRL?

The presence of Chinese companies in global sporting competitions has grown rapidly in recent years. In the National Rugby League (NRL), Chinese automotive giants are now visible front-and-centre. The New Zealand Warriors are currently sponsored by Great Wall Motors (GWM), while the Sydney Roosters boast BYD – a global leader in electric vehicles – as a major backer. A few years ago, the Canberra Raiders had Huawei, a telecommunications giant, as its headline sponsor until political tensions over national security led to the deal’s early demise. These cases highlight both the appeal and complexity of Chinese sponsorship in the Australian sporting landscape. As PNG inches closer to entering the NRL in 2028, the question arises: if a large Chinese company wants to sponsor the team, would it be allowed by the NRL and the Australian government? While commercial sponsorship is usually a straightforward business decision, the geopolitics surrounding PNG’s entry makes it far from simple. The...